Not So Silent Nights for Jack Daniel's
Project Management

Overview:

I led the creation of a landing page for Jack Daniel's holiday activation event in Miami, Las Vegas, and Los Angeles. The aim was to reflect the brand's values, encourage seasonal purchases, and provide digital engagement opportunities for attendees.

Role and Responsibilities:

As Project Manager and UX Researcher, I oversaw project execution from inception to completion. My leadership ensured alignment with client goals, effective team coordination, and delivery of a user-friendly landing page.

Project Details:

The landing page facilitated digital interaction for event attendees, offering downloads of holiday photo frames, access to a recipe book, and a donation link to Operation Ride Home. My UX research informed design decisions, ensuring a seamless user experience.

Results:

Despite tight deadlines and brand constraints, the project met all objectives. The landing page achieved high user engagement and made a meaningful contribution to Operation Ride Home. My leadership in project management and UX research drove successful outcomes, showcasing my ability to deliver impactful digital experiences.