Overview
As Project Manager for the American Organization for Nursing Leadership (AONL), I led the creation of an inspiring and informative video series designed to highlight membership benefits and drive enrollment in their educational programs, including specialized financial courses for executives and nurse leaders.
Role and Responsibilities:
I developed the scope of work, prepared detailed creative briefs, directed the video editor, and provided feedback to ensure all videos aligned with AONL’s brand and educational goals. I also managed all client communications and timelines to keep production on track.
Project Details:
The series included main videos for LinkedIn and YouTube as well as short-form adaptations for Instagram Reels and other social platforms. Following initial client meetings, I coordinated with the creative team to produce content that was professional, epic, and inspiring. Tools included Google Drive, Gmail, WhatsApp, CapCut, Photoshop, and AI-assisted workflows for organization and efficiency.
Results:
The videos received positive feedback from AONL directors and executives and generated strong engagement on social media, sparking increased interest in AONL membership and educational offerings. The success of the project has led to ongoing collaborations with multiple internal teams.